If you’ve never heard of 3sixteen, then this is your lucky day. 3sixteen, a men’s fashion design company based out of New York, are changing the face of their industry by using local manufacturers and creating a whole new fan following based on their openness, genuine, personable and down to earth provenance approach. The fashion industry is known for it’s impenetrable wall of jaded perfection along with the sad underlying reality that much of the clothing is made in large factories overseas. They are fighting this reality and so far are gaining the upper hand. This is what Holley & Gill as a whole thrives for everyday and how could we not but be inspired by these guys, we know you will be. We love the styling of the imagery in their Spring 2010 lookbook shot at the Ace Hotel in their hometown.

In collaboration with filmmaker Hilton Carter, they put together this great “day in the life” video that really gives a raw insight into the day-to-day work and goings on at their company.

The music is by The Radio Dept. “Where damage isn’t already done”

Go and see the rest of the collection here.