I am back from New York after spending an intense few days last week at Blogfest 2011. My mind is still trying to wrap itself around the experiences I had - it was truly incredible and surreal. My posts about this trip are in the wings and will let you in on it all this week.

I came back to a few mad but fun evenings spent designing, compiling and editing the pages of Pure Green Magazine alongside the best team I could ever work with. Celine, Bess and Anile and I had been skyping, emailing, and brainstorming about this design relaunch since January and to see the finished product online has been a very proud moment for us all.

The pages could not feel any more fresh and cohesive for us. Celine’s sharp and diverse content set the stage. Anile created the style guide and Pure Green‘s new branding in which we were all able to inspire ourselves from for the rest of the layouts. Bess’ illustrations reflect our clean and modern look and complete PGM’s picture perfectly. I was lucky enough to source out a lot of the style picks and in the process, learned so much about green living, the people around it, and how beautiful and rewarding it really can be.

The content, the articles, the photography, the typography, the illustrations and the design, each and every page of the magazine evokes what Pure Green really is all about - living green with style.

Images from: erinmonett, jesse & melanie senko, gibeon photography