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My day job

September 6, 2011


I had countless sleepless nights trying to envision the final product to ensure that it would all be just right.

I’m not sure why I don’t often talk about or really let you in on what I do during the day. I think it might be mainly because of a fear or really putting myself out there. Well, I guess working on a national ad campaign and have it appear in nine different Canadian magazines, I’ve had to bite the bullet and just let go.

Thanks to a team of truly incredible professionals, we all came together and made a dream of mine happen.

And I promise over the next few weeks, I will show you more of what I have done and what I do because you’ve been there for me. I talk about design and how important it is to me yet never really share that part of my life with you. You can see the entire campaign by flipping through either your October issue of House & Home or Style at Home among others, but for now, here’s to new beginnings.

About us, Creativity, Interiors, Montreal • Comments { 10 }

Pure Green Magazine - Relaunched

May 29, 2011

I am back from New York after spending an intense few days last week at Blogfest 2011. My mind is still trying to wrap itself around the experiences I had - it was truly incredible and surreal. My posts about this trip are in the wings and will let you in on it all this week.


I came back to a few mad but fun evenings spent designing, compiling and editing the pages of Pure Green Magazine alongside the best team I could ever work with. Celine, Bess and Anile and I had been skyping, emailing, and brainstorming about this design relaunch since January and to see the finished product online has been a very proud moment for us all.


The pages could not feel any more fresh and cohesive for us. Celine’s sharp and diverse content set the stage. Anile created the style guide and Pure Green‘s new branding in which we were all able to inspire ourselves from for the rest of the layouts. Bess’ illustrations reflect our clean and modern look and complete PGM’s picture perfectly. I was lucky enough to source out a lot of the style picks and in the process, learned so much about green living, the people around it, and how beautiful and rewarding it really can be.

The content, the articles, the photography, the typography, the illustrations and the design, each and every page of the magazine evokes what Pure Green really is all about - living green with style.

Images from: erinmonett, jesse & melanie senko, gibeon photography

Canadian, Home tour, Interiors, Pure Green Magazine • Comments { 7 }

Balance

April 24, 2011

What ratio of vintage and new is considered the perfect mix for you in your home? It can be a balancing act but can create extraordinary results.

It seems to me that the more I decorate my own home, the more I notice that I gravitate towards pieces which, in their designs, have obviously been influenced from classics that I grew up with. I cling to items that evoke those early emotions and remind me of my childhood home but seeing as my tastes have evolved, my home is not entirely reminiscent of the 70s, 80s and 90s. Modern and clean pieces balance out our home and with this mix, our home feels like “Us”.


I am always attracted to eclectic design as I know these interiors are unique and undoubtedly represent their dwellers to a tee.

Images from: laure joliet photography, nuevo estilo, nuevo estilo, vårtnya hem, annaleenas, martin lof, living agency, bolig, bolig, owi, owi, living agency, laure joliet photography, living agency

Inspiration, Interiors • Comments { 6 }
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